Business websites should not be static. They shouldn’t just sit there, passively letting web surfers absorb information and move on. Your website should do something for your business.
Your site should be persuading potential customers to do whatever it is you want them to do. Maybe you want them to contact you. Maybe it’s clicking a ‘buy it now’ button on your site. Maybe it’s printing off a coupon and coming to your store. Maybe it’s spreading the word about your services. Simply put, your site needs to prompt action.
If your site has no call to action, then what’s it doing?
If there’s no call to action then your site is just taking up cyberspace and won’t be any help to your business. Make sure your site pushes people to do something. And whatever action you want people to take, be sure your site steers them to that response easily and simply, with minimal effort needed from them. It should be immediately clear how someone can take action. If the contact form is the call to action, don’t bury it. Put a link to the form front and center. Whatever it is you want people to do, make sure there’s no way they can miss it. Because if they miss it, you’re the one who misses out.
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I’ve tried not to set my hopes up high on Rampage coming to the UFC. Because as much as I would love to see how Rampage would do in the Octagon, it’s gonna be hard for the UFC to compete with Japan considering the tax thing as the threadstarter brought up. Even if the UFC was able to match a PRIDE contract, the lack of taxes in Japan would make PRIDE’s offer 30-40% better than the UFCs.
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