Just like you?ve worked hard to build a customer base offline, you shouldn?t neglect the great opportunity you have to build an online following or audience for your business.
As weve touched on, a blog is a great way to begin building readership and return visits to your website.
But there are other ways to build a following through hot social media sites like Facebook and Twitter—two free places that people use to network with each other, share interesting (or useless) stuff and just be entertained. Simply making sure your website and social media profiles are connected is an easy way to build a following. You can and should also use the tried-and-true email newsletter. Put an opt-in subscription form on your site and offer special discounts, announcements and even free offers for your products.
Your website should be a central clearinghouse for all these ways of connecting with your customers. Once you’re connected, make sure you maintain those relationships.
You should look at installing commentluv or disqus on your blog. This will make it dofollow and hence you will gain more traffic.